This is an ideal format to unite a group of employees, trade customers, dealers who are located all over the UK. Each region stages an event where teams are put forward to compete for a place in the national finals. D3 has successfully run this format on a number of occasions for Land Rover as a dealership programme.
The team challenges and race can all reflect and incorporate the product and brand ensuring that it also is a tool to educate and actively involve participants thereby building a passion and understanding for the brand.
The challenges use adventure to deliver a unique and dynamic experience. Adventure incorporates a sense of discovery, achievement and adrenalin. By being a team based event it will also promote team spirit and communication within each group which can only serve to benefit and build on the existing relationships.
With this programme there are many opportunities for internal communication and external PR as well as developing stronger relationships, sense of unity and above it is a brilliant motivational tool.
