D3 created an ambitious and challenging event that integrated both urban and remote adventure in a multi-sport competition. Its format is innovative and original combining physical ability, strategic thinking and mental agility.
It reinforces the Land Rover communication platform, 'Go Beyond' and builds on their core brand values, resulting in a true modern day adventure. Critically events to date have delivered a strong return on investment via extensive global media coverage confirming its wide appeal.
This event also had to satisfy the commitment given to sponsors including The International Red Cross.
